Market! Market! Market!

It’s all about the market.

And of course, problems to be solved give reason to the rise of so many startups on the continent.

Take Nigeria for instance, in 2020 the number of startups is estimated at around 3,300 (the highest in Africa), followed by South Africa and Kenya.

And these numbers are definitely going to keep climbing as a result of the problems that exist across the continent.

However, the biggest dilemma you’ll face as a founder is how to take that amazing product or service to the market.

In other words, how do you define your go-to-market strategy?

Listen to

Kelechi Uchenna of Nigenius 

kelvin Ogholi of CoTrust Equity (Paypoli) 

Edidiong Ekong ✪ of Alerzo 

Paul Macharia of Kiotapay Inc share insights on it on how to define a Go to Market strategy to give your startup a competitive edge