Positioning your startup as the Preferred Choice in your market.
January 25, 2019 2022-10-24 16:08Positioning your startup as the Preferred Choice in your market.
Positioning your startup as the Preferred Choice in your market.
No startup can escape the need to always define and hold its position in the market.
Trying to avoid it is a threat to growth…and possible death to the business.
It’s a never-ending game plan that every startup has to tackle.
Positioning is critical for relevance whether you’re a first-mover or not.
And it’s easier said than done.
Imagine this for a sec…
*Uber and Lyft
*Pepsi and Coca-Cola
*Apple and Samsung
The list goes on and on.
Speaking on “How to position your startup as the Preferred Choice in your market.
Folarin Olulana M.Sc., MBA of T40 Technologies
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