Turning Creative Ideas Into Innovative Products in Emerging Markets
October 4, 2022 2022-10-24 15:43Turning Creative Ideas Into Innovative Products in Emerging Markets
Turning Creative Ideas Into Innovative Products in Emerging Markets
Africa is a Bottom-Of-Pyramid market and products that provide access to consumers across the continent will win.it’s a no-brainer… If your product can unlock potential in a growing market you’re well on your way to great things.
And that’s
what Nathaniel Bubu and the team at Leytro are doing.
According to Agusto & Co., In 2020, the Nigerian Insurance industry generated an estimated gross premium income (GPI) of NGN 520.1billion ($1.4 billion at NGN380/$)
Bringing it further down into the car insurance market, the National Insurers Association (NIA) said about 77% of vehicles in Nigeria are uninsured.
And this is an opportunity for Leytro
Nathaniel Bubu and his team have a unique product that offers Pay-as-you-go insurance to car owners across Nigeria.
Imagine the access it provides to the 77% of uninsured vehicles and the potential it’ll unlock in that market.
Simply incredible.
Learn about how to turn creative ideas into innovative products in emerging markets and more from exceptional founders who run a successful business
Speakers:
Chuks Otek: Founder, Film Anatomie
Oluwadamilola Soyombo: Founder, Skooqs
Nathaniel Badu: Founder, Leytro
Nathan Nwachukwu: Founder, Klas